Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Associate Director (B&CI – Qual)

We are looking for an ambitious, commercial and creative Qual RM looking for their next step to Associate Director or a more recent Associate Director who needs a new challenge.

We are a growing team and qual business in one of the fastest growing research companies in the UK. Our client list and project work is very diverse – from technology to water, gaming to opera, retail to education; we are methodologically eclectic from ethnography to co-creation, online communities to semiotics, oh and we do groups and depths. We work all over the UK and all over the world so you might find yourself in Milan or Manchester. If you have solid qual experience and want to make your mark, this is a great opportunity for you.

Associate Directors lead, manage, oversee and deliver research projects and contribute significantly to the development of profitable client relationships. They are able to operate at a senior level with clients and are expected to generate significant revenue from existing clients as well as help establish new revenue-generating relationships. They have responsibility for direct management of more junior staff. As is the case with all roles at Populus, Associate Directors will be expected to contribute in whatever way they can to the success of the company and may be asked to undertake tasks that are not included below.

Key Responsibilities

Associate Directors are expected to:




Corporate Contribution

Required Skills and Abilities

Populus employs people who can be relied upon to take responsibility and be accountable for their work. We encourage enthusiasm, creativity and ambition.

It is essential that Associate Directors have:


We are ambitious for the future of our company and aim to ensure that people who work here are able to develop lasting, successful and fulfilling careers. You will be expected and supported to keep your skills up-to-date and actively look for opportunities to develop new skills and knowledge. In addition, our regular Knowledge Exchange sessions provide opportunities to gain and update knowledge, share information across the company and hear external perspectives.


Membership of company health insurance scheme (currently operated by BUPA).
Other, non-contractual, benefits are provided. For a full list see the company handbook, Working at Populus or speak to the HR Manager.

About Populus

Populus Limited is part of the Populus Group (PGL). The group also includes Populus Data Solutions (PDS), which provides field and tab services to Populus and other research agencies. PGL has a minority interest in, and provides back office services and support to, BrandCap, a brand consultancy.

We exist to equip companies and individuals with the deep understanding they need, of their markets, audiences and brands, to drive success in a world overwhelmed with data. We call this Critical Knowledge and we deliver it through:

Over the past ten years, our work has formed the basis of significant corporate, political and consumer campaigns and has helped clients launch new products, build their reputation with key audiences, win local and national elections and generate increased sales.

Our team of researchers and consultants is based in London but works internationally and includes experts in qualitative, quantitative and omnibus research, as well as senior strategists from the worlds of business, politics, marketing and communications.

We are proud to be a founding member of the British Polling Council and to abide by the Code of Conduct of the Market Research Society of Great Britain.

We are ambitious for the future and have set ourselves some clear goals – including our 2020 vision that by the year 2020 Populus Limited will:


We work together across the company and with our sister companies to pool our knowledge and abilities for the benefit of our clients. While our talents are diverse, we are united by our values:





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