High quality research reduces the risk of launching new products and innovations. Populus uses a sophisticated set of research tools to evaluate new innovations and allow organisations to make sound and considered decisions.

Populus works with clients to take new ideas from initial generation to trial. Through focus groups, customer omnibus research and in-depth testing we test concept, pricing and experience and ensure that businesses can make proper assessments of their products and services before launch.

Focus groups and deliberative workshops

Idea generation

Idea screening

Concept development

Test and trial