About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Omnibus demographics

For our Online and PR Express surveys, we offer the following demographics free of charge as filters or cross breaks within your data tables:

Age | Gender | Government office region | Social Grade | Taken a foreign holiday in the last 3 years | Tenure; Number of cars in household | Working status | Disability | Education level | Main grocery shopper | Ethnicity | Religion | Urban/rural | Public/private sector worker | Presence of children | TV region | Marital Status |Household income (before tax) | City

For our Telephone omnibus, we offer the following demographics free of charge as filters or cross breaks within your data tables:

Age | Gender | Government office region | Social Grade | Taken a foreign holiday in the last 3 years | Tenure | Number of cars in the household | Working status | Internet access | Type of phone in household

Clients can also select three of the following demographics for no additional charge:

Disability | Education level | Main grocery shopper | Ethnicity | Religion | Urban/rural | Public/private sector worker | Presence of children | TV region | Marital status | Household income

Learn more about our Omnibus Solutions

 

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