Selected Case Studies

Populus works with a large number of clients – businesses, charities, government departments, local government and political parties. Much of the work we do has to remain private, but on the following pages are some examples of our work where our clients are happy for us to talk about what we did and how we did it.

 

  • Asda-Wal*Mart
    Asda-Wal*Mart

    Populus tracks the reputation of Asda-Wal*Mart among its most senior stakeholders, providing the company’s top management with a clear understanding of the issues that shape its reputation.

  • The Times Online
    The Times Online

    Discover how the Populus Message Meter was used to generate even greater interest in the Times Online website.

  • BUPA
    BUPA

    Populus helped BUPA engage opinion formers from across the political spectrum by investigating the attitudes of patients and the general public towards the role of independent healthcare providers in the NHS.

  • Westminster Council
    Westminster Council

    Populus research and analysis has helped one of Britain’s leading local authorities improve its communications and reform the way it operates its parking services.

  • National Identity Fraud Prevention Week
    National Identity Fraud Prevention Week

    Populus’s polling was key to helping the organisers of the National Identity Fraud Awareness Week gain widespread media coverage.

  • The Army
    The Army

    Populus runs quarterly research into the reputation of the British Army, providing key intelligence to maximise the effectiveness of the Army’s communications.

  • Saga
    Saga

    Saga asked Populus to build an online panel to track the attitudes of people over the age of 50.

  • BAA
    BAA

    Populus has worked with BAA at Stansted Airport to provide a better understanding of attitudes towards the airport among local residents and consult them on plans for future expansion.

  • Michael Ashcroft
    Michael Ashcroft

    In the run-up to the 2005 general election, Populus carried out the most extensive programme of political opinion research ever seen in Britain - including the most sustained daily tracking survey – which provided research evidence for Michael Ashcroft’s acclaimed study Smell The Coffee: A Wake-Up Call For The Conservative Party.

  • Slough Borough Council
    Slough Borough Council

    Slough Borough Council needed to build a detailed understanding of the behaviours of its hard-to-reach migrant populations in order to reinforce its case for a better funding settlement from central government.