The Populus telephone omnibus has run for nearly 10 years and is established as a high quality methodology with a track record of success in conducting research for organisations such as The Premier League, The Conservative Party and Asda.

Sample & Methodology

• 1,000 nationally representative telephone sample of GB adults 18+
• Random Digit Dial Methodology.
• Quotas are set on age, gender and region and the data weighted to the known GB profile of age, gender, region, social grade, taken a foreign holiday in the last 3 years, tenure, number of cars in the household, and working status.
• All our interviews are conducted from UK call centres only (based in Newcastle)
• If necessary we can conduct booster interviews with key demographic groups for a small additional cost
• Inclusion of mobile phone sample available at additional cost.

Timings 

• Surveys conducted weekly:       
• Questions by Friday 11:00am
• Data tables & executive summary on Monday
• If required, we can conduct 1,000 interviews in 24 hours.

Deliverables

• Data tables in PDF , Excel or SPSS and unlimited tabular analysis
• 20 different demographics available free of charge
• If necessary data can be provided in ASCII or other data formats for a small additional charge.

Costs

Costs depend on the number and type of questions you want to ask.  The table below illustrates the different question types and corresponding costs:

Populus is a founder member of the British Polling Council and abides by its rules.

Contact us for a quote