The Populus Online Omnibus offers a fast turnaround, industry leading standards and high quality data all at a competitive price. Each survey delivers a nationally representative sample of 2,000 GB adults 18+ which includes a free executive summary report of the findings.

 

Sample & Methodology

• Robust 2,000 nationally representative online sample of GB adults 18+
• Quotas set on age gender and region and the data weighted to the profile of age, gender, region, social grade, taken a foreign holiday in the last 3 years, tenure, number of cars in the household and working status.
• Extensive range of quality control procedures to ensure highest quality data      
• Engaging survey design to maximise interest and improve data accuracy (see demo)
• If necessary we can conduct booster interviews with key demographic groups for a small additional cost

 

 

Timings

• Surveys conducted weekly       
• Questions by Thursday 12:00 noon
• Data tables & executive summary on Monday                                                                                                                            
• If required, we can provide a 2,000 sample in 24 hours or 5,000 in 48 hours.

 

Deliverables 

• Executive summary of the findings (example)
• Data tables in PDF, Excel or SPSS and unlimited tabular analysis
• 20 different demographics available free of charge
• If necessary data can be provided in ASCII or other data formats for a small additional charge.

 

Costs

Costs depend on the number and type of question you want to ask.  The table below illustrates the different question types and corresponding costs:

 

Question Type	Cost per question
Closed question	£295
Closed question with (Other specify)	£443
5 statements on a scale (5 or 10 point scale)	£295
Open Question (including coding)	£590
Closed question with an image or video clip	£295

 

  

Populus is a founder member of the British Polling Council and abides by its rules.

 

 

Key reasons for using the online omnibus

 

PR campaigns

Our high media profile and considerable experience of polling for PR clients mean Populus polls get reported. As pollster to The Times and other media organisations, Populus has a strong track record in providing robust data that journalists trust. 

 

Research among hard-to-reach groups

Online research can access the views of respondents that are hard-to-reach by other methods. Our large sample size (2,000 respondents to each survey) means you can find a statistically significant number of hard-to-reach groups.

 

Product development and testing (with or without multimedia)

The Populus Online Omnibus allows you to test images – whether stills or video – and sounds, making it the perfect vehicle for product development and testing.

 

Long questionnaires           

Sometimes online is the only cost effective answer for long and detailed questionnaires. Our experienced team will always advise you about how to get the best value as well as the most robust answers.

 

Complex questions involving sorting and ranking or trade-offs

Online surveys are well suited for asking complex questions since respondents can take their time to provide thought through answers to complicated propositions or to providing answers ranked by preference.

 

Contact us for a quote