Populus provides informed insight for clients in the worlds of business, culture and politics through the application of intelligent research.

Our insight helps business leaders understand the reputation of their organisations among key stakeholders and identifies the triggers that will help develop and sustain that reputation. It provides essential context for the development of strategy, message and brand.

Our research gives organisations detailed insight into what their customers want and what drives their decisions. Our analysis identifies new openings to build brands and to extend and develop business opportunities.

Our polls for The Times and other media organisations cast light on public attitudes to a vast array of political and social issues. And our panels of opinion formers and legislators give organisations an insider’s view into the thinking of key stakeholders.

Our polling and focus groups help political parties and campaign groups understand the attitudes of voters and enable them to test and refine messages and arguments.

Our Omnibus polls provide robust research for PR agencies, charities and others to enhance product and campaign launches.

Populus brings an intelligent and thoughtful approach to everything we do. We approach each project afresh, offering bespoke approaches rather than selling research products. We are never satisfied and always seek to produce insightful and actionable work.

Clients tell us that they value working with Populus because:

• Populus provides strong account leadership with a Director always fully involved in delivering client work
• Populus delivers high quality work on time and on budget and provides value for money
• Populus provides robust analysis that withstands public, political and internal scrutiny
• Populus is flexible in its approach and understanding of client needs and demands
• Populus provides clear presentations and actionable findings
• Populus is not afraid to challenge accepted wisdom and provides honest and straightforward feedback
• Populus’s founders and senior Directors come from a variety of backgrounds – including politics and communications, as well as market research – and so work with teams across an organisation to help explain results and develop messages to key audiences.

Populus was founded in 2003 by Andrew Cooper and Michael Simmonds. Andrew Cooper is currently on leave of absence and is serving as Director of Strategy to the Prime Minister.