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October on Social Media

Sadly, the first week of October was marked by tragedy, with the events which unfolded at a music festival in Las Vegas capturing 64% of the public’s attention. In the UK, #TheresaMay was trending on Twitter as the #ConservativePartyConference caught 10% of the public’s attention that same week.

Politics was on the our minds throughout the month with the #CatalanReferendum and #Brexit regularly making it into each weeks’ top most noticed news stories. Sporting events were also regularly noticed with England vs Slovenia and the World Series 2017 coming top of Google’s searches in the first and fourth weeks of the month respectively.

#Redsun spread across newsfeeds and skies alike as #StormOphelia (noticed by 18% of the public that week) swept across the country. Social media erupted with photos of the eerily reddish skies which gathered over the UK as the storm progressed.

Allegations against Harvey Weinstein continued to mount as more victims came forward throughout October. Most weeks, the film producer was the public’s most searched for name on Google and most talked about Twitter. As attention turned from Hollywood to the Westminster sexual harassment allegations (capturing 10% of the UK public’s attention), Michael Fallon joined Kevin Spacey as one of Google’s most searched for terms in the last week of October.

Even now, the fate of House of Cards, the flagship series that made Netflix a household name, remains up in the air. Populus’s Director of Corporate Reputation Research Ben Lloyd writes about the reputation challenge for Netflix, and others affected by the growing spotlight on unwanted and inappropriate workplace behaviour, in an article published by CorpComms Magazine.


Laurence Stellings

Laurence is a corporate reputation expert who is primarily focused on helping clients to develop and implement evidence-based strategies to best communicate their messages, manage their reputations and understand their key audiences.

Many well-established corporate clients such as Asda, Google, Sky, and RBS, as well as public bodies like the BBC and The Charity Commission and several political parties and campaigns have benefited from Laurence’s strategic counsel and expertise in a wide range of research techniques including stakeholder audits, key driver and segmentation analysis, political polling, and deliberative events.


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