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Populus
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10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

The Life of Pumpkins

There’s a chill in the air and November is fast approaching; it can only mean one thing – Halloween is on its way. But what happens to pumpkins after the big day? Populus research conducted on behalf of Hubbub finds the majority of pumpkins in the UK go to waste, and are never eaten.

View the full Data Tables here

Methodology

This poll covered attitudes towards food waste from discarded pumpkins.

Populus interviewed a random sample of 2,067 adults online between 10 and 12 October 2014. Interviews were conducted across Great Britain and the results have been weighted to be representative of all British adults.

Populus’s Omnibus team provides fast, accurate answers to businesses, research agencies and government bodies as a cost-effective way of uncovering the insight they need to achieve their objectives. We help clients target even the most hard-to-reach groups in the UK and 75 countries worldwide. Find out more by emailing info@populus.co.uk or calling +44 (0)20 7553 4149.

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