“75% of today’s S&P 500 companies will be replaced by 2027”
– Ragy Thomas, Founder and CEO at Sprinklr
All categories will face the threat from disrupters at some point. How brands respond is often what dictates whether they survive, or not.
When disruptors do arrive, brands need:
A closer look at disruptors, and the brands that outlived them, sheds light on the tools and approaches required for survival.
What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?