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Generation Rent is running low on energy savings

It seems the news is never short of reports about renters, from government initiatives to encourage property ownership to rent controls.

Evidence now suggests that renters could be spending more on higher energy bills due to the nature of yearly savings comparisons. According to new research, renters are less likely to have used a price comparison website to compare energy savings.

Populus research commissioned by Which? finds that around half (51%) of the UK’s tenants say they’ve never used a price comparison website to compare energy prices and find the best deal.

Around a third (29%) of renters said they pay their energy supplier directly (rather than energy being included in rent or reimbursing their landlord for gas and electricity). By not switching gas and energy suppliers, renters could be on suppliers’ more expensive tariffs, simply as a result of inertia.

A report published by Populus last year exploring the truth behind energy switching shows that confusing switching processes can lead to a prevalent state of inertia amongst a large group of energy consumers.

Which? Managing Director of Home Products and Services, Alex Neill, said:

‘It is wrong renters should lose out on the best deal. We would urge people who want cheaper bills to switch. We have made it quicker and easier for renters to see the best deals and to switch by using the Which? Switch website.’  

Populus’s Business & Consumer Insight team unlocks the Critical Knowledge needed to better understand consumer behaviour and decisions when it comes to energy. View a case study here or contact us on +44 [0]20 7253 9900 to find out more.

View the full Data Tables here.

Populus interviewed 1,207 UK adults aged 18+ who live in rented accommodation and pay their energy bills in July 2017. Populus is a founder member of the British Polling Council and abides by its rules. Further information at www.populus.co.uk

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