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August on Social Media

Tensions in the Korean Peninsula continued to dominate social media last month, with North Korea regularly being top of each week’s most recalled news stories. President Donald Trump also frequently came top of the public’s most noticed stories.

The Barcelona attack caught the attention of 35% of the public in the third week of August, with many people taking to social media to express their sadness and solidarity with the city. Towards the end of the month, attention turned back to the United States of America with Storm Harvey being noticed by 43% of the UK public by the third week of August. North Korea was never far from the public’s minds however, being the second most noticed topic of the same week (22%).

It was a busy month for sport, with sporting news and events regularly featuring in August’s most searched for topics and trends. Man City vs Everton and the Champions League Draw were two of the most searched for topics on Google on their respective days. By the last week of August, Oxlade- Chamberlain’s signing to Liverpool for £35m and the more broad term ‘transfer news’ were two of the most searched for topics on Google, while #DeadlineDay also trended on Twitter. August also saw the World Athletics Championships take place, which was duly observed on social media too; the second most noticed story of its week.

The true spirit of the internet was alive and well throughout August with #NationalBurgerDay, #InternationalCatDay and #BookLoversDay all trending on Twitter on their respective days.

And finally, the tenth anniversary of the hashtag reminded us all how much time flies when you’re having fun, with #Hashtag10 trending on Twitter.

Laurence Stellings

Laurence is a corporate reputation expert who is primarily focused on helping clients to develop and implement evidence-based strategies to best communicate their messages, manage their reputations and understand their key audiences.

Many well-established corporate clients such as Asda, Google, Sky, and RBS, as well as public bodies like the BBC and The Charity Commission and several political parties and campaigns have benefited from Laurence’s strategic counsel and expertise in a wide range of research techniques including stakeholder audits, key driver and segmentation analysis, political polling, and deliberative events.

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