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July on Social Media

The month kicked off with #Wimbledon which was noticed by 12% of the public by the second week of July.

The major sporting event concluded with Roger Federer winning the Gentlemen’s Singles for a record-breaking eighth time and Garbiñe Muguruzawon taking the Ladies’ Singles title.

Sport again returned to the public’s attention towards the end of the month, with Neymar’s transfer to Paris Saint-Germain FC – the most expensive transfer in football history – featuring in the most noticed news stories in the last week of July and #Neymar trending on Twitter on its respective day. Populus’s David Rowson wrote earlier in the year on the importance of reputation in the sports industry which you can read here.

Another topic catching the public’s attention this month was the UK government’s announcement of its plan to ban all diesel and petrol vehicles by 2040 which was among the most noticed stories of its week, noticed by 6% of the public. Populus published research earlier this year showing a growing interest in zero and low emission cars.

Throughout the month attention continued to focus on the Grenfell Tower fire, Brexit and the Charlie Gard court case; the case, in which parents took Great Ormond Street Hospital to court over a decision regarding treatment, was subject to much media attention including an interjection from the President of the USA, Donald Trump.

Trump was no stranger to media attention himself this month, regularly featuring in the public’s most noticed news stories throughout July, and capturing 15% of the public’s attention in the last week.

By early August, his threats of ‘fire and fury’ against North Korea suggest that he’s likely to continue to catch the public’s attention this month too.

Laurence Stellings

Laurence is a corporate reputation expert who is primarily focused on helping clients to develop and implement evidence-based strategies to best communicate their messages, manage their reputations and understand their key audiences.

Many well-established corporate clients such as Asda, Google, Sky, and RBS, as well as public bodies like the BBC and The Charity Commission and several political parties and campaigns have benefited from Laurence’s strategic counsel and expertise in a wide range of research techniques including stakeholder audits, key driver and segmentation analysis, political polling, and deliberative events.

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