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Could greener, cleaner roads be the future of the automotive sector?

Populus research finds drivers are increasingly interested in greener, cleaner vehicles. Recent AA-Populus Motoring Panel research shows the affects of rising fuel prices and a move towards cleaner, greener vehicles.

A signal of change for the motoring sector

Populus’s research shows that fuel prices are up, petrol consumption is down and an interest in low emission cars is on the rise. It reveals that among respondents who drive, around a quarter (24%) have made a conscious decision to travel by car less due to the higher cost of petrol and diesel.

According to the research, around six in ten (62%) panel members claim to have made some kind of change to their driving behaviour in the past year as a result of rising fuel prices.

Drivers are looking closer at the alternatives

The findings suggest that rising costs are denting pockets and opinions alike, prompting drivers to look elsewhere.

February 2017’s results from the AA Motoring Panel found that almost seven in 10 (68%) panel members were in support of a new government scheme to scrap older, more polluting diesel cars and replacing them with new, cleaner petrol, diesel or hybrid/electric vehicles.

The future for the automotive sector

The findings paint a picture of a changing automotive landscape, which could make our roads look very different in the future.

Factors such as government plans to commit £35 million to install new charge points alongside improved battery development and a better charging network may all also be affecting consumer preferences.

Read more about Business & Consumer Insight Solutions at Populus and discover more about our industry-leading research.

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