About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

“On warning”: why businesses must improve their reputations

View the full report Why businesses must improve their reputations, by filling in the form below.

What are the risks if businesses do not improve their reputations?

In her keynote speech at the Conservative Party Conference 2016, Prime Minister Theresa May warned that her government would be taking a much firmer stance against businesses that fail to play by the rules.

She made herself perfectly clear:

“If you’re a boss who earns a fortune but doesn’t look after your staff…an international company that treats tax laws as an optional extra…a household name that refuses to work with the authorities even to fight terrorism…a director who takes out massive dividends while knowing that the company pension is about to go bust…I’m putting you on warning. This can’t go on anymore.” 

According to Rick Nye, Managing Director of Populus’s Reputation & Strategy team, this statement should be viewed as more than simply the early good intentions of the newly formed administration. Rather, it is a change in tone at the heart of Government, which has come as a response to public sentiment. Indeed, three-quarters (74%) of the UK population believe that the government needs to be tougher on business, according to new Populus polling.[1]

Rick argues that May’s government is expressing a “willingness to shake things up in industries, businesses and public services that are not working in the interests of ordinary members of the public”. After all, May finds herself in Number 10 because too few people felt they were being sufficiently supported by the UK’s political and economic set up.

Download the report above to read more.

[1] Populus interviewed 2,028 GB adults (18+) online between 7 and 8 September

Posts you might like
Reputation & Strategy   |   Oct 16

Why online reviews should be a key focus for business

Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.

Populus Perspective   |   Dec 16

Most noticed business news stories in November

In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.


Back to previous page
Webflow to WordPress theme development by whois: Andy White