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Populus tops Market Research Society table of fastest growing agencies in 2014

According to the latest MRS Research & Insight League Tables (UK), Populus Group was the fastest growing individual agency of 2014.

The group, which includes research and strategy consultancy Populus Limited and fieldwork and data collection agency Populus Data Solutions (PDS), reported a 31.89% increase in turnover from £9.24m in 2013 to £12.18m in 2014.

Populus, which was founded in 2003 by Andrew Cooper (Lord Cooper of Windrush) and Michael Simmonds, has been best known for its political polling work. However, in recent years, it has built a thriving business and consumer research practice and set up Populus Data Solutions which has further helped to fuel the group’s growth.

Michael Simmonds, Populus Group’s Chief Executive is delighted by the news: “We are excited to be the fastest growing agency in the MRS Tables. Our growth has been achieved through recruiting excellent and talented individuals who are building and leading teams that produce great work for our growing list of clients.”

Commercial Director Duncan Garnett joined Populus in January this year. He adds: “Since arriving at Populus I have been consistently impressed by the work we do and I am thrilled to be a part of such a dynamic business. This achievement is testament to the hard work and dedication of our outstanding team who strive every day to deliver a best in class service.”

In the overall league table Populus Group has moved from 48th place in 2013 to 39th in 2014.

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