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Populus research for NHS Blood and Transplant helps raise awareness about organ donation

As part of National Transplant Week (7-13 Sept 2015), Populus recently ran a survey for NHS Blood and Transplant assessing attitudes towards organ donation.

Blood donation

The research shows that almost a third of UK adults (16.9 million) have not yet considered donating their organs after death, a worrying statistic given that 3 people die in need of a transplant every day.

NHS Blood and Transfer aims to tackle this by breaking taboos surrounding organ donation and raising awareness through the Seven Days to Say Yes I Donate campaign (#sayidonate).

Anthony Clarkson, NHS Blood and Transplant’s Assistant Director for Organ Donation and Nursing said: “To save more lives we need more donors. To raise that number we really need everyone to understand the importance of not being complacent. We need to get to the point where organ donation is high on the list of important personal conversations we routinely have with loved ones.”

According to the research, 4.1 million people who do wish to donate their organs have not discussed this with someone close to them, citing key reasons for this as discomfort around discussing death and not wanting to upset family members.

This reluctance to talk about organ donation means many healthy organs that could be donated are wasted.

Clarkson added that “telling your loved ones you want to be an organ donor means your family will be in no doubt about your decision meaning your wishes will be fulfilled should you die in circumstances where organ donation is possible.”

In fact, an overwhelming 93% of those who have had this conversation found it easy.

If you would like to read the full press release and find out more about the Seven Days to Say I Donate campaign please visit www.organdonation.nhs.uk.

*Populus interviewed a random sample of 2,072 UK adults aged 18+ by online survey between 5-6th August 2015.  Surveys were conducted across the country and the results have been weighted to the profile of all adults.  Populus is a founder member of the British Polling Council and abides by its rules. Further information at www.populus.co.uk.

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