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Populus reviews US election

Populus has been following the US polls closely and has recently reviewed the findings for key clients. The exit polls have shown the accuracy of the general US polls but also some shifts in turnout and voting behaviour for key groups. Populus has reviewed this public domain data and created a short overview. This can be downloaded here. Populus has been collecting similar information on UK voting intentions for some time as well as other research. To speak to someone about our products and services, please contact us at information@populus.co.uk or by phone on 020 7253 9900.
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The Times Online

Discover how Populus’s Message Meter was used to generate interest in the Times Online website.

The Times Online