About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   September 17

Public opinion in the post-Brexit era: Economic attitudes in modern Britain

A landmark study by Populus and the Legatum Institute, of public opinion in the UK post the General Election, finds widespread support for Labour's nationalisation agenda and much less support for free enterprise.

Populus Perspective   |   July 17

Populus & Gorilla In The Room launch new Virtual Reality panel

Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment.

Populus Perspective   |   June 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Omnibus   |   Oct 17

Populus research uncovers the extent of the pensions ticking time-bomb

Populus research commissioned by Wealth Wizards published last month highlights the paralysing lack of pensions awareness among the general public. Over a fifth (22%) are unaware that there had been any change to pension legislation at all in the last 12 months.

Reputation & Strategy   |   Oct 17

Most Noticed Business News Stories in September

Only two business stories are noticed by more than 10% of the population in September: Ryanair’s cancellation of thousands of flights over the next six months and Transport for London’s refusal to renew Uber’s license in London. Both of the transport focused organisations face significant reputational risks.

Omnibus   |   Sep 17

Populus research finds appetite for cleaner, greener homes

Populus research published in a new report by the World Wildlife Federation (WWF) finds that there is an appetite among the UK public for greener homes, particularly when it offers energy savings.

Business & Consumer Insight   |   Sep 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

Reputation & Strategy   |   Sep 17

When is corporate tax a problem for corporate reputation?

Amazon and eBay executives were last week facing accusations by MPs of selling products in the UK without paying VAT. Populus's Director of Corporate Reputation Research, Ben Lloyd, explores how damaging such accusations can be when it comes to reputation.

Omnibus   |   Sep 17

What can market research tell us about the future of technology?

Would you get into an un-manned drone taxi? Or go on a date with a robot? Populus research commissioned by the founders of London Tech Week explores what the UK public thinks about the future of technology.

Reputation & Strategy   |   Sep 17

A brief guide to the German election: Merkel's coalition crossroads

Populus consultant Claudia Chwalisz has co-written a guide to understanding the German election with the Legatum Institute's Matthew Elliott. With six parties set to enter parliament, and following the Brexit vote and Donald Trump's election last year, it also explores why populism has failed to take off in Germany.

Populus Perspective   |   Sep 17

August on Social Media

Every day Populus tracks the biggest British hashtags, trends and topics online. Read this month's insight into what the country is talking about, watching, and searching for.

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