As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?
What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.
It all started with a Big Bang... This year marks a decade since the financial crash of 2008. Populus's Head of Syndicated Stakeholder Research David Racadio explores how it went wrong, and what we can learn from it.
Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones in January. The failure of Carillion, charities and sporting events caught the public's attention.
To mark 70 years of the NHS, Hanover is undertaking regular tracking of public opinion regarding the organisation. The second instalment of the Hanover/Populus research is now available.
The failure of Carillion is the highest profile business story in the past two and a half years, noticed by 55% of the UK public in January. Populus's Head of Syndicated Stakeholder Research David Racadio explores why the story has touched a nerve, and what must be done next.
Populus is proud to announce that it has received the internationally recognised Silver accreditation from Investors in People.
The 'Monday blues' don't just strike in January. Populus research finds that a considerable percent of the UK public experience the 'Monday blues', throughout the year, and explores the ways in which people try to combat them.
‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.
January is traditionally a time for new starts. Recent Populus research carried out on behalf of the British Council shows that learning a language is a New Year's resolution for around 1 in 5 (21%) of the UK public in 2018.
Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2017.