About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Reputation & Strategy   |   November 16

How did the polls get it so wrong - again?

Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.

Reputation & Strategy   |   Feb 17

Business rate divide mirrors that of Brexit

Populus analytics expert James Kanagasooriam discusses the link between business rates and the outcomes of the Brexit vote.

Reputation & Strategy   |   Feb 17

Six rules that explain why things go viral

From the latest ‘shocking video’, to new ‘heart-warming stories’, or celebrities, business leaders, and politicians ‘speaking out’, the stories that trend, go viral, and capture attention on social media change constantly.

Populus Perspective   |   Feb 17

What does a ‘good Brexit’ look like to the British public?

Ever since 52% of voters voted to leave the EU last June, politics in the UK seems to have been dominated by one question: what will a ‘good’ Brexit actually mean?

Reputation & Strategy   |   Feb 17

Most noticed business news stories in January

The most memorable business news story by far in January was Tesco's surprise £3.7bn takeover of Booker to form the largest food company in the UK.

Reputation & Strategy   |   Feb 17

Why the HBOS fraud verdict is an opportunity for banks

Reputation expert David Racadio discusses why banks must use occasions like this to publicly acknowledge their past misconduct - and apologise for it.

Populus Perspective   |   Feb 17

January on social media

The Premier League title race, late public figures including George Michael and Graham Taylor, and of course, Brexit and Trump all caused a stir on social media in January.

Populus Perspective   |   Jan 17

New year, new faces

As always, Populus is delighted to announce that we have made several talented additions to our fast-growing business.

Business & Consumer Insight   |   Jan 17

What next for publishers?

A Populus perspective on how publishers can address the ultimate challenge; getting their product into the hands of potential readers.

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