What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.
Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.
Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.
The closure of GB Energy has been swiftly handled by industry regulator Ofgem, but is the incident an early indication of a looming reputation crisis for the energy sector?
In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.
Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.
Populus reputation expert Laurence Stellings discusses why Tesco Bank needs to up its comms game if it is to protect its reputation.
In October, Marmite-gate hit the business headlines and Nissan agreed to keep its Sunderland plant open.
According to new Populus research for Visa, the number of European consumers regularly using mobile devices to make payments has tripled in the past year.
Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.
Samsung has joined an unwelcome club of companies that have suffered from high-profile and prolonged product recalls. Did they go the right way about handling the crisis?