About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   June 16

Populus published poll

At noon on the day of the EU referendum, Populus released a prediction poll. Strikingly this showed a slightly larger lead than any other published poll – and therefore turned out to be furthest from the result.

Business & Consumer Insight   |   May 16

Price, service and switching: the truth about energy customer behaviour

In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.

Omnibus   |   June 16

Millennial diners on the look-out for meat-free options and ethical standards

Research findings for WWF-UK reveal 18-34 year olds are more likely to eat at restaurants where they are told about how their food arrived on their plate.

Populus Perspective   |   Jun 16
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Majority of LGBT people feel the need to hide their sexuality

Survey reveals extent to which the LGBT+ community feel the need to self-censor in public.

Populus Perspective   |   Jun 16
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Populus's referendum night guide

Our final poll, the councils to watch on referendum night and our round-up of the best analysis from Populus and elsewhere.

Populus Perspective   |   Jun 16
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EU referendum: the latest polls and predictions

Today, on the final day of the campaign, the polls suggest Remain has the smallest of advantages over the Brexit campaign.

Populus Perspective   |   Jun 16
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Less than a week to go and still ‘nothing’ remains top EU referendum news story

Having now carried out the last of our EU TTMN polls, we can officially confirm that the run-away most noticed referendum news story is…’nothing’.

Reputation & Strategy   |   Jun 16
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The English question

Our analytics expert discusses why the EU Referendum is above all a question of Englishness.

Populus Perspective   |   Jun 16
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Business Top Ten Most Noticed - May 2016

Last month the collapse of BHS - the biggest high street bust since the collapse of Woolworths in 2008 - dominated business news.

Reputation & Strategy   |   Jun 16
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The seven secrets of a viral hit

From the latest ‘shocking video’, to new ‘heart-warming stories’, or celebrities, business leaders, and politicians ‘speaking out’, the stories that trend, go viral, and capture attention on social media change constantly.

Populus Perspective   |   Jun 16
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Public expect Remain victory by 3-1 margin, and Brexit supporters anticipate defeat

A majority of both MPs and members of the public, regardless of the outcome they would personally prefer, believe that the result of the upcoming EU referendum is going to be a Remain victory.

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