Understanding what customers want or expect from a brand, product or company is crucial to business success. Our innovative and dynamic research techniques get to the heart of customer experience and expectations.
High quality research reduces the risk of launching new products and innovations. Populus uses a sophisticated set of research tools to evaluate new innovations and allow organisations to make sound and considered decisions.
Populus is one of Britain’s highest profile polling companies. Our regular political polls give authoritative insight into public opinion. Our research among politicians and policy makers lets business understand the legislative landscape.
In response to increased demand for high quality rapid response research Populus has launched ‘Flash Polls’, delivering a nationally representative online sample of GB adults 18+ within 4-6 hours. Find out more here.