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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   July 18

Majority of MPs support the legalisation of cannabis for medical use

Medical cannabis is to be available on prescription in the UK after being approved for use by the government. Populus research conducted earlier this year shows that the majority of MPs (61%) support the legalisation of cannabis for medical use only.

Reputation & Strategy   |   June 18

FTSE commitment to responsible business must avoid perception of 'greenwashing'

Populus analysis has found that 85% of FTSE 100 businesses explicitly refer to sustainability, corporate responsibility or similar issues on the front page of their corporate websites. Populus's Owen Thomas explores the growing importance, challenges and rewards of implementing a CSR strategy.

Business & Consumer Insight   |   June 18

Implicit response testing shows public views of chocolate brands

Populus research into the confectionery sector offers a case study of our award-winning implicit response testing methodology. Find out more about both the principles and their applications.

Business & Consumer Insight   |   May 18

What do customers want from an energy provider?

Populus's Gary Muncaster spoke at Utility Week Live in May 2018 on the key expectations customers have of their energy supplier in the context of an industry in which expectations are ever higher, and trust in the sector is low. This summary of some of our findings shows how providers can adapt to keep up with changing needs.

Omnibus   |   Aug 18

The State of Cancer: Public Attitudes and Beliefs towards Britain’s Biggest Killer

Cancer is the leading cause of death among every age group in the UK. However, better treatments and earlier diagnosis offer cause for optimism - though much remains to be done. Populus research on behalf of Incisive Health explores the public's relationship with and attitudes to cancer, including how they respond to potential symptoms, and the quality of treatment and care available on the NHS.

Reputation & Strategy   |   Aug 18

Wonga’s reputation represents a very real threat to future success

After a quiet couple of years, Wonga is back in the headlines after shareholders had to provide an emergency £10 million to help fund compensation claims. Populus research into the company's reputation shows why Wonga's continued poor performance should not come as a surprise: the company's Reputation Credit Score (Populus's established method for measuring corporate reputation) was the lowest of all companies measured. Populus director Owen Thomas examines the implications of this, and looks at Wonga's prospects of saving itself from its own reputation.

Omnibus   |   Aug 18

More than twice as many people support the idea of a Basic Income as oppose it

More than twice as many people support the idea of a Basic income than oppose it. Populus looks at the reasons and frustrations that lie behind this support, including the fact that only 19% believe the current system is working. We also examine people's attitudes to welfare more generally, from the point of view of the main moral objective of a welfare system.

Populus Perspective   |   Aug 18

Most noticed business news stories in July

As Britain sweltered during the hottest July in decades, minds tended to be occupied by the World Cup, President Trump’s visit to the UK, Love Island and Brexit. One major story that went almost unnoticed was the EU’s record €4.3bn fine against Google.

Populus Perspective   |   Aug 18

July 2018 in the News and on Social Media

Every month, Populus publishes a round-up, looking back at the stories the public felt were most important over the course of the month, both in our weekly polls, and on social media. In July 2018, World Cup fever gave way to renewed interest in the Government's position on Brexit.

Populus Perspective   |   Aug 18

The public are watching Brexit, and their minds can change

Crunch moments in the Brexit process are becoming more frequent and more momentous, and the public are taking notice. New polling by Populus shows that Brexit gained a greater share of attention last month than at any other point this year.

Populus Perspective   |   Jul 18

Premier League tops the British Icon Index II league table

New analysis from Populus shows that the UK has a number of different brands, institutions and industries which work in its favour to positively influence attitudes towards the country, and the most effective of these is the Premier League. 

Omnibus   |   Jul 18

Populus research reveals relaxed attitudes to wills among UK public

Populus finds that 61% of British adults do not have a will. But what are their reasons for this? Our research explores whether the time and financial commitment of preparing a will is being overestimated, as well as people's willingness to leave money ito charity.

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