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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   June 16

Final referendum poll

At noon on the day of the EU referendum, Populus released a prediction poll. Strikingly this showed a slightly larger lead than any other published poll – and therefore turned out to be furthest from the result.

Business & Consumer Insight   |   May 16

Price, service and switching: the truth about energy customer behaviour

In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.

Omnibus   |   June 16

Millennial diners on the look-out for meat-free options and ethical standards

Research findings for WWF-UK reveal 18-34 year olds are more likely to eat at restaurants where they are told about how their food arrived on their plate.

Business & Consumer Insight   |   Jul 16

Qualitative insights breathe new life into print industry

Traditional print journalism may be facing many existential challenges, but our research has revealed a number of simple steps that publications can take to safeguard their future.

Populus Perspective   |   Jul 16

The Populus EU referendum result prediction model

Populus analytics team developed a tool to help clients get a clear picture of the overall national result earlier than media projections. Our model predicted that Leave was likely to win by around 2am.

Populus Perspective   |   Jul 16

The EU referendum and the wisdom of crowds

Andrew Cooper discusses the possibility that a random sample of voters can predict the outcome of elections as well as, or better, than traditional polls.

Reputation & Strategy   |   Jul 16
Sugar Levy_July 16_V3-01

MPs believe that the levy on sugary drinks will be extended

Are food companies right to be worried about the Chancellor's plans to introduce a sugar tax in 2018?

Populus Perspective   |   Jul 16

Thoughts on Brexit

The Brexit vote is history. A closed or open Britain is the defining battle now, says Populus co-founder Andrew Cooper.

Populus Perspective   |   Jul 16
BTTMN podium June

Business Top Ten Most Noticed - June 2016

In a month dominated by EU referendum news, few business stories break into the consciousness of the UK population.

Reputation & Strategy   |   Jul 16

Gove outperformed Boris during the EU referendum campaign, say MPs

We asked MPs to tell us which Remain / Leave politicians they thought were the most effective at putting across their argument during the campaigns.

Reputation & Strategy   |   Jul 16

New report reveals falling public trust and confidence in charity sector

While trust and confidence in charities has fallen, our research for the Charity Commission reveals that showing evidence of impact is the solution.

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