About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Reputation & Strategy   |   November 16

How did the polls get it so wrong - again?

Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.

Reputation & Strategy   |   Mar 17

To speak or not to speak: that is the question

Staying out of the Brexit and Trump debates may seem to make the most commercial sense for businesses, but what happens in the event that one of Trump’s policies or the government’s approach to Brexit negotiations directly contradicts their corporate values. Is that their cue to speak?

Reputation & Strategy   |   Mar 17

Are MPs better than the public at forecasting the performance of the UK economy?

Comparing the confidence of MPs and consumers in the UK economy and mapping them against the UK’s actual economic performance shows that politicians are better at predicting the performance of the UK economy than the general public.

Populus Perspective   |   Mar 17

Most noticed business news stories in February

The fallout from Brexit and the US presidential election has dominated the news cycle for the last eight months and has depressed recall of business stories.

Omnibus   |   Mar 17

Low-paid workers confused over deductions from wages

New Populus polling for the Government has found that low-paid workers are not clear about what they should be paid and the types of deductions employers can take from their salaries.

Populus Perspective   |   Mar 17

February on social media

Awards season, transatlantic politics and unlikely sporting stars featured heavily on social media in February.

Reputation & Strategy   |   Feb 17

Business rate divide mirrors that of Brexit

Populus analytics expert James Kanagasooriam discusses the link between business rates and the outcomes of the Brexit vote.

Reputation & Strategy   |   Feb 17

Six rules that explain why things go viral

From the latest ‘shocking video’, to new ‘heart-warming stories’, or celebrities, business leaders, and politicians ‘speaking out’, the stories that trend, go viral, and capture attention on social media change constantly.

Populus Perspective   |   Feb 17

What does a ‘good Brexit’ look like to the British public?

Ever since 52% of voters voted to leave the EU last June, politics in the UK seems to have been dominated by one question: what will a ‘good’ Brexit actually mean?

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