About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   May 17

Public views on party leaders

The UK is preparing to go to the polls at the snap General Election. How does the UK public view party leaders? New Populus research reveals who is seen as 'up to the job' and who is 'out of their depth'.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Reputation & Strategy   |   May 17

Protecting reputation during a crisis

McDonald's and Walkers are the latest brands to have faced a crisis in recent weeks. Laurence Stellings explores what makes a good crisis response and what brands can do to protect themselves.

Business & Consumer Insight   |   May 17

How much do we trust technology?

New qualitative research by Populus in HSBC's new report 'Trust in Technology', explores how we really feel about technological advancements, particularly in financial services, and offers insights for policy makers and brands on how to make the most of it.

Reputation & Strategy   |   May 17

Populus research paves the way for Liverpool FC’s new supporter engagement process

In the week Liverpool took an important step towards further competitive honours by securing Champions League football next season, the Club also launched a new supporter engagement model based on Populus research.

Reputation & Strategy   |   May 17

Growing engagement with the general election

Our ongoing campaign tracker, which reveals the policies, speeches, slogans and campaign events that the public have noticed, shows gradually growing engagement with the General Election.

Reputation & Strategy   |   May 17

"For the many, not the few": The Labour Party manifesto and the attitudes that lie behind it

Populus delves into the attitudes behind the Labour party manifesto announced on Wednesday, drawing upon recent research to analyse Labour and its relationship with big business.

Reputation & Strategy   |   May 17

The role of reputation when your brand comes under the spotlight

Big brands tackling sensitive issues will always be taking a risk, but does that mean they shouldn’t try? Populus's corporate reputation expert Ben Lloyd looks at the fall-out from the latest McDonald's advert and what it means for corporate reputation.

Populus Perspective   |   May 17

Voters, not shoppers

The General Election is at the stage where the parties announce policies and make manifesto commitments. What are the most recalled policy announcements so far?

Reputation & Strategy   |   May 17

Have Macron and Marine redrawn France's political map?

A little over a year ago, En Marche didn’t exist - and many French people didn’t even know who Emmanuel Macron was. Now, he is president. What does this mean for French politics? Studying the polling data can't answer all of these questions, but it can certainly answer many of them.

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