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Understanding what customers want or expect from a brand, product or company is crucial to business success. Our innovative and dynamic research techniques get to the heart of customer experience and expectations.

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High quality research reduces the risk of launching new products and innovations. Populus uses a sophisticated set of research tools to evaluate new innovations and allow organisations to make sound and considered decisions.

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Protecting corporate and brand reputation has never been more important. Populus applies the latest statistical techniques to identify the factors that drive reputation among different audiences and tracks progress in implementing reputation management programmes.

Omnibus

Omnibus

The Populus Omnibus delivers fast, cost effective and demographically representative polling.

Number of the month

April 2012

April 2012

In a survey of 3,700 parents on the AA/Populus panel, 12% said they spend 20 hours or more each month driving their children to things like sport, music and dance classes.

Pollster to The Times

Perspective

The Times/Populus Poll May 2012

Populus has been pollster to The Times since 2003.