About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   January 18

The Future of Insurance: Re-defining the sector

As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?

Reputation & Strategy   |   January 18

The rise and fall of reputation of high-street food and drink

What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.

Reputation & Strategy   |   December 17

Trust in Banks: What went wrong and how to fix it

It all started with a Big Bang... This year marks a decade since the financial crash of 2008. Populus's Head of Syndicated Stakeholder Research David Racadio explores how it went wrong, and what we can learn from it.

Populus Perspective   |   Feb 18

January on Social Media

Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones in January. The failure of Carillion, charities and sporting events caught the public's attention.

Omnibus   |   Feb 18

The truth about public attitudes to the NHS

To mark 70 years of the NHS, Hanover is undertaking regular tracking of public opinion regarding the organisation. The second instalment of the Hanover/Populus research is now available.

Populus Perspective   |   Feb 18

The most noticed business news stories in January

The failure of Carillion is the highest profile business story in the past two and a half years, noticed by 55% of the UK public in January. Populus's Head of Syndicated Stakeholder Research David Racadio explores why the story has touched a nerve, and what must be done next.

Populus Perspective   |   Jan 18

Populus receives Silver Investors in People accreditation

Populus is proud to announce that it has received the internationally recognised Silver accreditation from Investors in People.

Omnibus   |   Jan 18

Tackling the Monday Blues

The 'Monday blues' don't just strike in January. Populus research finds that a considerable percent of the UK public experience the 'Monday blues', throughout the year, and explores the ways in which people try to combat them.

Business & Consumer Insight   |   Jan 18

Behavioural economics and brands

‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.

Omnibus   |   Jan 18

Learning a language is a New Year’s resolution for 1 in 5 of UK public in 2018

January is traditionally a time for new starts. Recent Populus research carried out on behalf of the British Council shows that learning a language is a New Year's resolution for around 1 in 5 (21%) of the UK public in 2018.

Populus Perspective   |   Dec 17

Top most noticed news stories of 2017

Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2017.

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