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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Business & Consumer Insight   |   May 16

Price, service and switching: the truth about energy customer behaviour

In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.

Populus Perspective   |   May 16

Why the 2016 mayoral election was nothing more than a General Election re-run

Analysis on why the result of the London mayoral election was a continuation of the General Election rather than a significant change for either party.

Reputation & Strategy   |   March 16

Polls apart

An investigation into the differences between phone and online polling for the UK’s EU membership referendum

Populus Perspective   |   May 16

Disengagement trumps Boris, Cameron, and Immigration

With a month to go, our weekly tracker reveals the public hasn't quite tuned in to the EU referendum debate yet.

Populus Perspective   |   May 16
April podium 2

Business Top Ten Most Noticed - April 2016

This month Tata Steel dominates business news. The story, noticed by 41% of British adults, has remained the most significant business story for four weeks.

Populus Perspective   |   May 16

The Brexit Index: a who’s who of Remain and Leave supporters

Analysis of backing for Remain and Leave suggests the country is sharply divided on the issue of Brexit on educational, income, age, and geographical grounds.

Populus Perspective   |   Apr 16

What Londoners really think of the front-runners in the London mayoral election

Rich, untrustworthy, good for London, out of touch: Londoners give us their verdict on Zac Goldsmith and Sadiq Khan.

Reputation & Strategy   |   Apr 16

MPs name The Scottish Play their favourite for Shakespeare's 400th anniversary

As well as asking MPs to name their favourite of this famous Elizabethan's plays, we found out what our panel thinks about the amount of British history being taught in schools.

Reputation & Strategy   |   Apr 16
MP Attitudes to Pharma Companies-06

MPs concerned about payments of pharmaceutical companies to healthcare professionals

Will a self-regulation approach be enough to safeguard public confidence in the relationship between Big Pharma and healthcare professionals?

Reputation & Strategy   |   Apr 16

What will it take to restore trust in capitalism?

Writing in City A.M, Vince Cable, Stephen Kinnock and Populus Co-Founder Andrew Cooper argue that restoring trust in capitalism means moving beyond ideology.

Omnibus   |   Apr 16

Health experts make the case for “activity equivalent” food labelling

Could giving consumers an immediate link between the energy content of foods and the exercise required to work it off help to reduce obesity?

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