About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   May 17

Have Macron and Marine redrawn France's political map?

A little over a year ago, En Marche didn’t exist - and many French people didn’t even know who Emmanuel Macron was. Now, he is president. What does this mean for French politics? Studying the polling data can't answer all of these questions, but it can certainly answer many of them.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Omnibus   |   Jun 17

Who does the UK public trust when it comes to diet and nutrition advice?

Populus research for the British Dietetic Association finds 40% of the UK public have considered or tried a fad diet for weight loss. But who does the UK public trust when it comes to diet and nutrition advice?

Reputation & Strategy   |   Jun 17

Mapping Conservative-Labour Vote Share in England and Wales

Our Head of Analytics James Kanagasooriam looked at the general election result in England and Wales, and created, using multi-variate regression a model which maps where Conservative support is strongest (blue) and weakest (red) throughout England and Wales.

Omnibus   |   Jun 17

What do consumers expect from banks’ conservation policies?

New Populus research shows 66% of consumers expect banks to have environmentally responsible policies in place. How can the financial services sector harness this insight?

Populus Perspective   |   Jun 17

Reputation in Sport

Following the independent report into British Cycling's working culture and its subsequent media coverage this week, Populus takes a closer look at the role of reputation in sport.

Reputation & Strategy   |   Jun 17

How can banks help consumers with mental health conditions and their carers?

Populus research finds that consumers with mental health conditions and their carers are resorting to risky workarounds to manage the financial implications of living with mental illness.

Reputation & Strategy   |   Jun 17

How can governments involve citizens in decisions?

Claudia Chwalisz makes the case that adding informed citizen voices to the heart of public decision-making leads to more effective policies in her new book, The People's Verdict.

Reputation & Strategy   |   Jun 17

French Legislative Elections 2017: First Round Analysis

Read analysis by Matthew Elliott and Claudia Chwalisz of the first round of voting in the French legislative elections, where turnout reached a record low.

Reputation & Strategy   |   Jun 17

Most Noticed Business News Stories in May

Current affairs stories are not just overtaking business news stories, they are actually pushing business news out of peoples’ minds. So, what does the falling ‘mindshare’ of business news, mean for corporate reputation?

Webflow to WordPress theme development by whois: Andy White