About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   October 17

The changing face of market research

How can brands cut through when the white noise of advertising is louder than ever before? Populus sheds light on pre-testing, which allows brands to optimise their creative, in order to launch ads with the best business potential.

Populus Perspective   |   October 17

It's make or break for brands facing disruption

Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?

Populus Perspective   |   June 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Omnibus   |   Dec 17

Exploring the impact of interest rates rise on variable rate mortgage holders

Last month saw interest rates rise for the first time in 10 years. Populus research conducted on behalf of Which? explores the impact of the rise on variable rate mortgage holders.

Reputation & Strategy   |   Dec 17

November on Social Media

The Autumn Budget, Black Friday hysteria and a royal engagement – November was another quiet month on social media... Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones in November.

Omnibus   |   Nov 17

The automotive sector and the Government's 2040 ban on petrol and diesel cars

The AA-Populus Motoring panel finds that around two-thirds (67%) of motorists say the government’s 2040 ban will not affect their car choice ‘for years’. What does this mean for the automotive industry?

Business & Consumer Insight   |   Nov 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

Populus Perspective   |   Nov 17

Gambling legislation needs a clear direction

Last week saw the government announce a 12 week commission looking into the gambling market. When it comes to responsible gambling, is no intervention better than bad intervention?

Reputation & Strategy   |   Nov 17

October on Social Media

Every day Populus tracks the biggest British hashtags, trends and topics online. Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones this month.

Omnibus   |   Oct 17

Generation Rent is running low on energy savings

Renters could be running the risk of higher energy bills due to the nature of yearly savings comparisons. Populus research finds that renters are less likely to have used a price comparison website to compare energy savings. 

Omnibus   |   Oct 17

The life of pumpkins

A pPopulus research explores who buys and carves pumpkins at Halloween, and what they do with them once the celebrations are over.

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