About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   June 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Populus Perspective   |   July 17

Populus & Gorilla In The Room launch new Virtual Reality panel

Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment.

Reputation & Strategy   |   September 17

A brief guide to the German election: Merkel's coalition crossroads

Populus consultant Claudia Chwalisz has co-written a guide to understanding the German election with the Legatum Institute's Matthew Elliott. With six parties set to enter parliament, and following the Brexit vote and Donald Trump's election last year, it also explores why populism has failed to take off in Germany.

Omnibus   |   Sep 17

Populus research finds appetite for cleaner, greener homes

Populus research published in a new report by the World Wildlife Federation (WWF) finds that there is an appetite among the UK public for greener homes, particularly when it offers energy savings.

Business & Consumer Insight   |   Sep 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

Reputation & Strategy   |   Sep 17

When is corporate tax a problem for corporate reputation?

Amazon and eBay executives were last week facing accusations by MPs of selling products in the UK without paying VAT. Populus's Director of Corporate Reputation Research, Ben Lloyd, explores how damaging such accusations can be when it comes to reputation.

Omnibus   |   Sep 17

What can market research tell us about the future of technology?

Would you get into an un-manned drone taxi? Or go on a date with a robot? Populus research commissioned by the founders of London Tech Week explores what the UK public thinks about the future of technology.

Reputation & Strategy   |   Sep 17

Most Noticed Business News Stories in August

Recall of business news stories has been low during the summer holiday season. One of the most noticed is the long-running pension crisis at Tata Steel. Read David Racadio's analysis of the pensions deal which has ramifications for pensioners, steelworkers, Tata and the Government.

Populus Perspective   |   Sep 17

August on Social Media

Every day Populus tracks the biggest British hashtags, trends and topics online. Read this month's insight into what the country is talking about, watching, and searching for.

Populus Perspective   |   Aug 17

The “unacceptable face of capitalism” leads Theresa May down the interventionist path

Populus's Owen Thomas explores the main corporate reputation challenges facing UK companies as a result of recent announcements of the government’s plan to “tackle the unacceptable face of capitalism”. How could these policies impact business reputations?

Reputation & Strategy   |   Aug 17

Who do MPs think will be their next party leader?

The Populus MP panel finds that Conservative MPs predict that Boris Johnson will be the next leader of the Conservative Party and Labour MPs envisage Keir Starmer as the next leader of the Labour Party.

Webflow to WordPress theme development by whois: Andy White