How can brands cut through when the white noise of advertising is louder than ever before? Populus sheds light on pre-testing, which allows brands to optimise their creative, in order to launch ads with the best business potential.
Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?
New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?
Last month saw interest rates rise for the first time in 10 years. Populus research conducted on behalf of Which? explores the impact of the rise on variable rate mortgage holders.
The Autumn Budget, Black Friday hysteria and a royal engagement – November was another quiet month on social media... Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones in November.
The AA-Populus Motoring panel finds that around two-thirds (67%) of motorists say the government’s 2040 ban will not affect their car choice ‘for years’. What does this mean for the automotive industry?
The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.
Last week saw the government announce a 12 week commission looking into the gambling market. When it comes to responsible gambling, is no intervention better than bad intervention?
Every day Populus tracks the biggest British hashtags, trends and topics online. Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones this month.
Renters could be running the risk of higher energy bills due to the nature of yearly savings comparisons. Populus research finds that renters are less likely to have used a price comparison website to compare energy savings.
A pPopulus research explores who buys and carves pumpkins at Halloween, and what they do with them once the celebrations are over.