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Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Omnibus   |   March 18

How are businesses preparing for GDPR?

The EU General Data Protection Regulation (GDPR) is the biggest change in data privacy regulation in 20 years. Populus research finds varying levels of preparation among businesses across Europe, ahead of the change in the law.

Business & Consumer Insight   |   March 18

Exploring public perceptions of the gambling industry

It’s been a challenging year for the gambling sector. Populus research on behalf of the Gambling Commission finds that just a third of the population view the industry as fair, with an overall decline in gambling participation since 2016.

Populus Perspective   |   January 18

The Future of Insurance: Re-defining the sector

As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?

Reputation & Strategy   |   January 18

The rise and fall of reputation of high-street food and drink

What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.

Reputation & Strategy   |   December 17

Trust in Banks: What went wrong and how to fix it

It all started with a Big Bang... This year marks a decade since the financial crash of 2008. Populus's Head of Syndicated Stakeholder Research David Racadio explores how it went wrong, and what we can learn from it.

Populus Perspective   |   Mar 18

Populus nominated for Best Presentation by MRS Annual Conference Awards judges

Populus is delighted to have been nominated by the MRS Annual Conference Awards judges for Best Presentation for our contribution to Impact 2018.

Omnibus   |   Mar 18

The truth about Londoners’ attitudes to workplace health

How much do we really know about Londoners and their attitudes to the workplace? Populus research conducted on behalf of the London Assembly Health Committee finds that one in 10 Londoners arrive home feeling exhausted from work every single day.

Populus Perspective   |   Mar 18

Finance providers on the hook for ‘problem’ debt

Consumer debt has risen sharply over recent years and is now approaching levels last seen just before the 2008 financial crisis. Populus asked MPs who they thought was primarily responsible for rising debt and who was doing least to combat the problem.

Populus Perspective   |   Mar 18

Most noticed business news stories in February

The most noticed business news stories are almost always negative and reputation sapping. However, on rare occasions companies make the headlines for the right reasons. The Royal Bank of Scotland (RBS) was one of the most noticed news stories in February because it has returned to profit for the first time in ten years.

Populus Perspective   |   Feb 18

February on Social Media

Every week Populus tracks the news stories that catch the public's attention. The weather, KFC’s chicken crisis and charities were among the most noticed stories on social media this month.

Reputation & Strategy   |   Feb 18

The KFC approach to corporate reputation in a crisis

KFC has had a February to forget. The shortage of fresh chicken for its restaurants was one of the most noticed news stories of the week. KFC has demonstrated all three elements to a good response during a corporate crisis.

Populus Perspective   |   Feb 18

January on Social Media

Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones in January. The failure of Carillion, charities and sporting events caught the public's attention.

Omnibus   |   Feb 18

The truth about public attitudes to the NHS

To mark 70 years of the NHS, Hanover is undertaking regular tracking of public opinion regarding the organisation. The second instalment of the Hanover/Populus research is now available.

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