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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   April 17

Populus polling analysis of the French election

Read on for Populus’ thoughtful polling analysis written by James Kanagasooriam and Claudia Chwalisz on the eve of the first round of the presidential election.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Populus Perspective   |   Apr 17

This Week's General Election 2017 Analysis

The General Election comes top of this week’s most noticed news stories, having caught the attention of 40% of the public this week.

Populus Perspective   |   Apr 17

April on Social Media

Populus's social media expert Laurence Stellings reports on the biggest topics this month. Election fever is yet to strike, United's PR disaster, sporting landmarks and tragedy followed by stories of hope are some of April's most talked about topics.

Reputation & Strategy   |   Apr 17

Trumping Brexit

Donald Trump will complete his first 100 days in office on Saturday. Regardless of how critical the media is towards him, Trump has dominated news recall not just in the US, but in the UK as well. Read on for more analysis of the President's eventful first 100 days.

Populus Perspective   |   Apr 17

Snap Decisions about Snap Election: General Election 2017

The PM this week announced a snap General Election on 8 June 2017. The surprise General Election has a number of knock-on effects, but what can we learn from previous behaviours and current trends?

Omnibus   |   Apr 17

Could greener, cleaner roads be the future of the automotive sector?

As news broke today of Tesla's recall of more than 50,00 cars, recent AA-Populus poll reveals an increasing interest in zero and low emission vehicles among UK public.

Omnibus   |   Apr 17

Populus research reveals appetite for good food in local pubs

New Populus research published this week finds that 62% of British adults want their local pub to offer good food.

Reputation & Strategy   |   Apr 17

Parliament's Flower Garden

It's National Gardening Week, but what flower would MPs plant to celebrate? Populus asked 100 MPs what their top flower would be. Their responses are an insight into MPs' attitudes towards the future of the UK.

Populus Perspective   |   Apr 17

March on social media

Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones this month. The Westminster Attack, UK politics and sports continued to feature heavily on social media in March.

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