About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   May 18

Exploring the political stories that the public really notice

It has been an eventful few weeks for both sides of the House. From Antisemitism allegations within the Labour party to the Windrush scandal leading to Amber Rudd's resignation. But who has been paying attention?

Omnibus   |   March 18

How are businesses preparing for GDPR?

The EU General Data Protection Regulation (GDPR) is the biggest change in data privacy regulation in 20 years. Populus research finds varying levels of preparation among businesses across Europe, ahead of the change in the law.

Populus Perspective   |   January 18

The Future of Insurance: Re-defining the sector

As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?

Reputation & Strategy   |   January 18

The rise and fall of reputation of high-street food and drink

What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.

Omnibus   |   May 18

Populus research finds traditional marriage still holds sway over pre-nups

Amid the excitement of the royal wedding, we reflect on research exploring whether couples' views on pre-nuptial and cohabitation agreements.

Populus Perspective   |   May 18

April's most noticed business news stories

The Facebook / Cambridge Analytica scandal has continued to dominate public recall of business news. Using data about the electorate to inform political campaigns is nothing new. What makes this story noteworthy is the questions it raises about privacy and the use of personal data to target voters and influence election campaigns.

Omnibus   |   May 18

Populus research finds Millennials in favour of GM crops and innovative farming technology

GM, or genetically modified, crops has attracted no shortage of controversy over the years. Populus research finds Millennials in favour of GM crops and innovative farming technology, with over 67% of this age group agreeing that these technologies can play a major role in making UK farming more sustainable for the future.

Populus Perspective   |   May 18

April on social media

Every week Populus tracks the news stories that catch the public's attention. The Windrush scandal and the Facebook/Cambridge Analytica scandal are among the most noticed stories on social media this month.

Reputation & Strategy   |   Apr 18

Facebook Faces Reputational Impact

Facebook posts can be deleted, but the reputational impact of the Facebook/Cambridge Analytica scandal, and the actions they prompt, cannot. With one third (36%) of those surveyed currently reviewing how their data is collected and used by Facebook, we explore the reputational impact, and compare it with others.

Omnibus   |   Apr 18

Too much information? Tech giants must do more to address consumer concerns about data

Populus research for Which? examines Facebook users' concerns about the way their data is being handled, and looks at the action being taken by users in response to the recent Cambridge Analytica / Facebook scandal.

Populus Perspective   |   Apr 18

What Impact does Populus's MP Panel have on MPs' Research into Topics?

Do MPs engage with the topics we ask them about in our monthly panel survey? We asked MPs whether they went on to research topics that came up in our survey.

Populus Perspective   |   Apr 18

The Political Stories that the Public Really Notice

Will Clothier examines whether the stories generating column inches in the Westminster bubble are also capturing the attention of the public.

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