About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Populus Perspective   |   October 16

The real impact of online product reviews on consumer behaviour

Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.

Reputation & Strategy   |   November 16

How did the polls get it so wrong - again?

Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.

Reputation & Strategy   |   Dec 16
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Is GB Energy’s closure a bad omen for the energy sector?

The closure of GB Energy has been swiftly handled by industry regulator Ofgem, but is the incident an early indication of a looming reputation crisis for the energy sector?

Populus Perspective   |   Dec 16
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Most noticed business news stories in November

In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.

Business & Consumer Insight   |   Nov 16
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Challenging the rugby fan stereotype

Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.

Reputation & Strategy   |   Nov 16
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Tesco Bank's response to security breach leaves much to be desired

Populus reputation expert Laurence Stellings discusses why Tesco Bank needs to up its comms game if it is to protect its reputation.

Populus Perspective   |   Nov 16
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The most noticed business news stories in October

In October, Marmite-gate hit the business headlines and Nissan agreed to keep its Sunderland plant open.

Omnibus   |   Oct 16
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International omnibus survey for Visa reveals mobile payments are on the rise

According to new Populus research for Visa, the number of European consumers regularly using mobile devices to make payments has tripled in the past year.

Reputation & Strategy   |   Oct 16
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Why online reviews should be a key focus for business

Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.

Reputation & Strategy   |   Oct 16
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Samsung: Learning the Lessons for Crisis Communication

Samsung has joined an unwelcome club of companies that have suffered from high-profile and prolonged product recalls. Did they go the right way about handling the crisis?

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