About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   January 18

The Future of Insurance: Re-defining the sector

As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?

Reputation & Strategy   |   January 18

The rise and fall of reputation of high-street food and drink

What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.

Reputation & Strategy   |   December 17

Trust in Banks: What went wrong and how to fix it

It all started with a Big Bang... This year marks a decade since the financial crash of 2008. Populus's Head of Syndicated Stakeholder Research David Racadio explores how it went wrong, and what we can learn from it.

Omnibus   |   Jan 18

Tackling the Monday Blues

The 'Monday blues' don't just strike in January. Populus research finds that a considerable percent of the UK public experience the 'Monday blues', throughout the year, and explores the ways in which people try to combat them.

Omnibus   |   Jan 18

The truth about public attitudes to the NHS

To mark 70 years of the NHS, Hanover is undertaking regular tracking of public opinion regarding the organisation. The first instalment of the Hanover/Populus research is now available, with the findings revealing strong headline satisfaction levels with the NHS.

Business & Consumer Insight   |   Jan 18

Behavioural economics and brands

‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.

Omnibus   |   Jan 18

Learning a language is a New Year’s resolution for 1 in 5 of UK public in 2018

January is traditionally a time for new starts. Recent Populus research carried out on behalf of the British Council shows that learning a language is a New Year's resolution for around 1 in 5 (21%) of the UK public in 2018.

Populus Perspective   |   Dec 17

Top most noticed news stories of 2017

Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2017.

Omnibus   |   Dec 17

Populus research published by Mind explores the impact that the festive season can have on mental health

The festive season is now in full swing. However, this time of the year can be difficult for many. New Populus research conducted on behalf of Mind takes a closer look at the impact that the festive season can have on mental health.

Populus Perspective   |   Dec 17

Populus Group ranks 6th in MRS top 20 fastest growing businesses

The UK’s best performing research agencies have been unveiled this week in the Research Live Industry Report. We are delighted that Populus Group has been ranked 6th fastest growing business in the MRS League Tables.

Omnibus   |   Dec 17

Exploring the impact of interest rates rise on variable rate mortgage holders

Last month saw interest rates rise for the first time in 10 years. Populus research conducted on behalf of Which? explores the impact of the rise on variable rate mortgage holders.

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