About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   February 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Reputation & Strategy   |   November 16

How did the polls get it so wrong - again?

Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.

Populus Perspective   |   Apr 17

Snap Decisions about Snap Elections: General Election 2017

The PM this week announced a snap General Election on 8 June 2017. The surprise General Election has a number of knock-on effects, but what can we learn from previous behaviours and current trends?

Reputation & Strategy   |   Apr 17

Populus polling analysis of the French election

Read on for Populus’ thoughtful polling analysis written by James Kanagasooriam and Claudia Chwalisz on the eve of the first round of the presidential election.

Omnibus   |   Apr 17

Could greener, cleaner roads be the future of the automotive sector?

As news broke today of Tesla's recall of more than 50,00 cars, recent AA-Populus poll reveals an increasing interest in zero and low emission vehicles among UK public.

Omnibus   |   Apr 17

Populus research reveals appetite for good food in local pubs

New Populus research published this week finds that 62% of British adults want their local pub to offer good food.

Reputation & Strategy   |   Apr 17

Parliament's Flower Garden

It's National Gardening Week, but what flower would MPs plant to celebrate? Populus asked 100 MPs what their top flower would be. Their responses are an insight into MPs' attitudes towards the future of the UK.

Populus Perspective   |   Apr 17

March on social media

Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones this month. The Westminster Attack, UK politics and sports continued to feature heavily on social media in March.

Reputation & Strategy   |   Apr 17

Conservative voters want a Green Brexit

As the dust settles on PM Theresa May’s triggering of Article 50 last week, attention turns to how leaving the EU affects existing regulations. A recent Populus poll finds significant majorities of Conservatives want EU environmental regulations to be maintained or strengthened.

Populus Perspective   |   Mar 17

Most Noticed Business News Stories in March

The last few months have seen business recall of new stories focus on bids and acquisitions on UK businesses and March is no different. David Racadio looks at PM Theresa May's difficult task of keeping Britain ‘open for business’ without selling the ‘family silverware'.

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