About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   June 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Reputation & Strategy   |   December 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Reputation & Strategy   |   May 17

Have Macron and Marine redrawn France's political map?

A little over a year ago, En Marche didn’t exist - and many French people didn’t even know who Emmanuel Macron was. Now, he is president. What does this mean for French politics? Studying the polling data can't answer all of these questions, but it can certainly answer many of them.

Reputation & Strategy   |   Jul 17

Can Sports Direct really turn around its reputation and become the "Selfridges of sports"?

Sports Direct's new CFO, an aim of 5-15% growth in the next financial year and subsequent jump in shares sparked optimism. However, Populus's research shows that the company has a long way to go to meet its aim of becoming the "Selfridges of sports".

Reputation & Strategy   |   Jul 17

Citizen engagement in politics and policymaking

View Populus’s Claudia Chwalisz's report on behalf of the Westminster Foundation for Democracy about citizen engagement in politics and policymaking, which was presented to a delegation of Ukrainian MPs in Kiev.

Populus Perspective   |   Jul 17

Populus & Gorilla In The Room launch new Virtual Reality panel

Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment. According to Populus research, the VR experience increases enjoyment and survey engagement. 

Reputation & Strategy   |   Jul 17

Populus research highlights awareness of charities and charity regulation

Populus research commissioned by the Charity Commission for England and Wales explores trust and confidence in the Charity Commission, updating findings from 2015.

Populus Perspective   |   Jul 17

Uber's reputation stalls: Why Uber needs to turn perceptions around

It has been a turbulent year for Uber. Populus’s research suggests that much more needs to be done in order to turn around its reputational freefall.

Populus Perspective   |   Jul 17

June on Social Media

June saw public focus shift to the results of the snap general election, London attacks and tragedy at Grenfell Tower.

Omnibus   |   Jul 17

Populus research reveals the unique challenges facing the “sandwich generation”

An entire generation is ‘sandwiched’ between helping their children and caring for their elderly parents, according to Populus research for Wealth Wizards.

Populus Perspective   |   Jun 17

Most Noticed Business News Stories in June

The public’s recall of business news stories has been particularly low this month as people have been focusing on the London Bridge terror attack, the Grenfell Tower tragedy and uncertainty following the General Election.

Webflow to WordPress theme development by whois: Andy White