About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   October 17

The changing face of market research

How can brands cut through when the white noise of advertising is louder than ever before? Populus sheds light on pre-testing, which allows brands to optimise their creative, in order to launch ads with the best business potential.

Populus Perspective   |   October 17

It's make or break for brands facing disruption

Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?

Populus Perspective   |   June 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Omnibus   |   Nov 17

The automotive sector and the Government's 2040 ban on petrol and diesel cars

The AA-Populus Motoring panel finds that around two-thirds (67%) of motorists say the government’s 2040 ban will not affect their car choice ‘for years’. What does this mean for the automotive industry?

Populus Perspective   |   Nov 17

Gambling legislation needs a clear direction

Last week saw the government announce a 12 week commission looking into the gambling market. When it comes to responsible gambling, is no intervention better than bad intervention?

Reputation & Strategy   |   Nov 17

October on Social Media

Every day Populus tracks the biggest British hashtags, trends and topics online. Populus's social media expert Laurence Stellings reports on the topics that kept us glued to our smartphones this month.

Omnibus   |   Oct 17

Generation Rent is running low on energy savings

Renters could be running the risk of higher energy bills due to the nature of yearly savings comparisons. Populus research finds that renters are less likely to have used a price comparison website to compare energy savings. 

Omnibus   |   Oct 17

The Life of Pumpkins

A pumpkin is not just for Halloween. Or is it? With the festivities fast approaching, Populus research explores who buys and carves pumpkins at Halloween, and what they do with them once the celebrations are over.

Omnibus   |   Oct 17

The truth about food and drink in schools

Long gone are the days of turkey twizzlers at school dinners. This month, Populus research sheds light on current attitudes towards food and drink in schools.

Omnibus   |   Oct 17

Which party leader is most trusted on pensions?

Populus research finds that 26% of the UK public deem Labour leader Jeremy Corbyn as the most trustworthy on pensions. However, 41% say they don't think any politician could be trusted to secure retirement through political reform.

Business & Consumer Insight   |   Oct 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

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