About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Business & Consumer Insight   |   May 18

What do customers want from an energy provider?

Populus's Gary Muncaster spoke at Utility Week Live in May 2018 on the key expectations customers have of their energy supplier in the context of an industry in which expectations are ever higher, and trust in the sector is low. This summary of some of our findings shows how providers can adapt to keep up with changing needs.

Reputation & Strategy   |   April 18

Facebook Faces Reputational Impact

Facebook posts can be deleted, but the reputational impact of the Facebook/Cambridge Analytica scandal, and the actions they prompt, cannot. With one third (36%) of those surveyed currently reviewing how their data is collected and used by Facebook, we explore the reputational impact, and compare it with others.

Reputation & Strategy   |   January 18

The rise and fall of reputation of high-street food and drink

What are the ingredients necessary to create a strong and enduring reputation for the fast food sector? Populus explores the rise and fall of reputation of high-street food and drink.

Omnibus   |   Jun 18

What does the public really think about the impact of Brexit on UK’s food system?

As the UK's departure from the European Union inches ever closer, Populus research uncovers the truth about what the public really thinks about the impact of Brexit on the UK's food system.

Reputation & Strategy   |   Jun 18

FTSE commitment to responsible business must avoid perception of 'greenwashing'

Populus analysis has found that 85% of FTSE 100 businesses explicitly refer to sustainability, corporate responsibility or similar issues on the front page of their corporate websites. Populus's Owen Thomas explores the growing importance, challenges and rewards of implementing a CSR strategy.

Business & Consumer Insight   |   Jun 18

Implicit response testing shows public views of chocolate brands

Populus research into the confectionery sector offers a case study of our award-winning implicit response testing methodology. Find out more about both the principles and their applications.

Populus Perspective   |   Jun 18

May on Social Media

Populus provides a recap of the past month in news and social media, highlighting stories such as Prince Harry and Meghan Markle's wedding, the Windrush scandal and the Asda / Sainsbury's merger, as well as the month's top Twitter trends.

Omnibus   |   Jun 18

Populus research finds public demands supermarket action on plastic pollution in oceans

Populus research published on World Environment Day on behalf of Greenpeace finds that nine out of ten people are concerned about ocean plastic pollution. Our findings paint a picture of a public underwhelmed by current action on the part of leading supermarkets to reduce plastic packaging, with a third open to switching as a result.

Omnibus   |   Jun 18

Will lessons on motorways tackle new drivers’ lack of confidence?

Learner drivers are allowed to take lessons on motorways from the 4th June 2018. The AA-Populus Motoring Panel survey finds out about drivers' experiences of motorways, as well as whether they feel they would have benefited from this measure sooner.

Populus Perspective   |   Jun 18

Most noticed business news stories in May

The Sainsbury's/ ASDA merger deal, which was the most noticed business news story this month, is currently under consideration by the Competition and Markets Authority. The deal would make the combined business the largest grocer in the UK and result in a market in which two companies controlled almost 60% of all retail food sales.

Populus Perspective   |   Jun 18

Which news stories captured the public's attention in May?

May was a busy month in terms of news, with Amber Rudd's resignation, Trump's withdrawal from the Iran nuclear deal and local elections all competing for the public's attention. But could any of these come close to the royal wedding in terms of reach?

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